For generations, the West Midlands has let its work do the talking.
Where other regions shouted, we quietly shaped the world, crafting the engines of global change, from steam power and the motor car to fintech, medical breakthroughs, and video game design.
But as screenwriter and proud Brummie Steven Knight CBE put it in his prologue to the West Midlands Growth Plan:
“That is all about to change.”
It’s time to speak up.
Because what we’re building here today isn’t just impressive, it’s essential.
And it starts here.
Revolution Is in Our DNA
In a modest Birmingham townhouse, a group known as the Lunar Men – Boulton, Watt, Darwin, Priestley – sparked the First Industrial Revolution. Together, they made this region the “workshop of the world.”
Now, history is repeating, but smarter, cleaner, and more connected.
Today, the West Midlands leads the UK’s next industrial revolution, this time focused on green energy, AI, mobility, life sciences, and digital disruption.
We’re not trading on past glories. We’re building forward.
This Is the New West Midlands
Our strength isn’t a slogan, it’s our infrastructure, our people, and our momentum.
Electrification
From battery tech to light electric vehicles, we’re home to the UK Battery Industrialisation Centre and Europe’s most advanced transport clusters.
Life Sciences
With the UK’s largest MedTech cluster and four medical schools, we’re creating real-world breakthroughs in diagnostics, digital health, and bio-tech.
Professional Technology Services
Global giants like Goldman Sachs, HSBC, and Deutsche Bank have all chosen Birmingham. Why? Because it’s where smart money meets smart minds.
Digital & Creative
Digbeth Studios are now the UK’s most exciting creative corridor, where major productions and immersive tech are redefining global content.
We’ve Built in Silence. Now We Lead Out Loud.
Our flagship campaign, It Starts Here, isn’t about boasting.
It’s about finally telling the truth about what’s already happening across Birmingham, Coventry, Wolverhampton, and the Black Country.
As Steven Knight writes:
When fortune drops something valuable on your lap, you don’t just dump it on the bank of the canal.
The West Midlands has always been valuable.
Now we’re claiming it, confidently, loudly, globally.
It Starts Here. And It Doesn’t Stop.
It’s a mindset more than a marketing message.
A bold call to you; decision-makers, investors, and industry leaders who want to be part of the next big thing. Not in London, not in Berlin, not in Boston, but right here, in the UK’s most future-ready region.
Breakthroughs don’t just happen.
They start somewhere.
