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Katjes Magic Candy Factory Case Study

Food Technology
Katjes Magic Candy Factory, the German company behind the world’s first 3D printer for candy, launched in Birmingham’s creative quarter, within the Custard Factory. Katjes Magic Candy Factory joins a host of other innovative businesses in the area.

Customers can choose to 3D print a logo, selfie, message or 3D shape in one of eight vegan flavours.

The Magical Design application allows anyone to create shapes, write messages and even draw their own custom candies and watch them come to life before their eyes in less than five minutes.

Katjes Magic Candy Factory currently employs six staff, and a further three interns have recently been recruited from Aston University.

Katjes Magic Candy Factory, Investing in the West Midlands

What the West Midlands offers Katjes Magic Candy Factory 

The West Midlands Growth Company has helped to profile Katjes Magic Candy Factory as a new business in the city, supporting via a range of PR and marketing activities. Katjes Magic Candy Factory was introduced to key local contacts who have helped to facilitate the exportation of products.

As Katjes Magic Candy Factory takes interns from local universities, the company has benefitted from the rich, diverse and sustainable talent pool. The region has a high calibre graduate skills base with 20 leading universities within a one-hour drive.

Caitlin Richards, brand manager at Katjes Magic Candy Factory, commented:

“We believe Birmingham is becoming the creative and tech capital of the UK and is geographically a great location with transport links and many international flights from the airport.”