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Nourished Case Study

Food Technology
Founded by American entrepreneur Melissa Snover, Birmingham-based start-up Nourished has revolutionised the personal nutrition market. Using patented 3D printing technology, the company produces made-to-order monthly nutrition subscription boxes by combining seven different vitamins and supplements from over 27 active ingredients into customisable, chewable stacks.
Nourished founder, American entrepreneur Melissa Snover.

Describing Birmingham as “like Brooklyn before Brooklyn got expensive”, Snover chose to set up in the city because of the scale of regeneration and investment in the area.

You can feel it in the air that this is the perfect time for a business to get established here.

There is an awesome energy, particularly in Digbeth where we are located, and there are tons of other start-ups based here.

Known as Birmingham’s creative quarter, Digbeth is home to a wealth of diverse tech and digital start-up businesses. The city’s former manufacturing heartland, Digbeth has transformed into a thriving cultural neighbourhood of flexible workspaces and event spaces, with plenty of bars, live music venues and restaurants housed in regenerated industrial buildings.

The flexibility and low-cost office spaces in Digbeth make it the ideal environment for new and growing businesses. It has quickly evolved into one of the trendiest places to visit in the West Midlands and we are so excited to be right at the heart of the region’s enterprise culture.

Exclusive to the West Midlands, Nourished has attracted investment from around the world, including Germany and the USA.

Why the West Midlands?

As well as being attracted to the city’s commercial offering, the diversity of Birmingham’s population was another draw for Snover.

Birmingham’s community comprises 190 nationalities, with more people speaking French, German, Polish Russian, Urdu and Mandarin Chinese as a first language than any other core regional city in the UK. The city is also home to the highest percentage of people aged under 20 outside of London.

The consumer market in Birmingham is extremely diverse… It is a melting pot of cultures and demographics, which makes it a great place to test new ideas.

Accessibility to talent was also a significant factor in Snover’s decision-making.

“Within 10 miles of Birmingham alone there are fantastic universities (Aston University, University of Birmingham and Birmingham City University) which all have 3D-printing programmes. We wanted to be close to the experts so we could create the best, most innovative product possible.”

Business Support in the West Midlands

The West Midlands Growth Company (WMGC) has supported Nourished with PR and marketing activity, most notably securing coverage in the Financial Times about the company’s investment.

“Working with the West Midlands Growth Company has helped to boost our profile in the region and beyond. The team has supported us at key milestones and as our business continues to grow, we are very much looking forward to continue working with them in the future.”

Previously a contestant on the BBC’s flagship business programme Dragon’s Den, Snover is also the founder of Katje’s Magic Candy Factory – the world’s first 3D sweet printing business where customers can create customised sweet treats.