The West Midlands has achieved a significant accolade on the European stage, securing third place at the prestigious European Capital of Innovation Awards (iCapital 2024). This recognition, announced at the Web Summit in Lisbon — Europe’s largest technology conference — firmly places the West Midlands among Europe’s most innovative regions.
The iCapital Awards, supported by the European Innovation Council (EIC) under Horizon Europe, are a mark of excellence for urban centres demonstrating transformative innovation. These awards celebrate regions where collaboration between citizens, universities, businesses, and public authorities leads to groundbreaking advancements and real-world impact. The West Midlands’ top three finish is a testament to the region’s robust and inclusive innovation ecosystem.
This achievement highlights the extraordinary talent, ambitious initiatives, and spirit of collaboration that define the West Midlands. Known for its globally recognised universities, advanced transport networks, and leading research institutions, the region is a hub of innovation, sustainability, and technological development. From alternative propulsion technologies to cybersecurity, the West Midlands remains at the forefront of pioneering solutions for a smarter, cleaner, and safer future.
It Starts Here: Showcasing the Region’s Innovative Strengths
This recognition at the iCapital Awards comes as the West Midlands Growth Company (WMGC) continues to champion the region’s innovation through its inward investment campaign, It Starts Here. The campaign is designed to raise awareness of the West Midlands’ strengths as a global innovation hub, attract investment, and distinguish the region from its competitors. By engaging key audiences with a clear value proposition, It Starts Here is highlighting the West Midlands as the place where breakthroughs begin — a place where disruptive minds and businesses come together to shape the future.
The campaign spans various marketing and communication channels, from creative advertising to targeted digital engagement and strategic media relations. It leverages the West Midlands’ historical legacy of invention and its current leadership in cutting-edge sectors, emphasizing why the region is the ideal destination for investment. This visibility is key to attracting partners, innovators, and investors who share the region’s ambition for progress.
Supporting the West Midlands’ Bid for Success
By joining the EIC Prizes Alumni network, the West Midlands will now gain access to a broad spectrum of resources, knowledge-sharing opportunities, and collaborative platforms. These new partnerships and connections will further enhance the region’s innovative drive and solidify its position as a leading centre for cutting-edge advancements across the European Union.
The West Midlands has a long-standing history of innovation, spanning over two centuries. This legacy began with the region’s pivotal role in the Industrial Revolution, and today, it continues as a leader in next-generation technology. With advancements in future mobility systems, digital technology, and sustainable energy solutions, the West Midlands is shaping the future of innovation.
This recognition as one of Europe’s top innovation regions is not just a win for the West Midlands; it’s an opportunity to drive positive change for all. The region’s commitment to pushing boundaries and setting new standards in technology and sustainability remains as strong as ever.
As we look ahead, the West Midlands is poised to continue leading the charge in creating a future that thrives on innovation, inclusivity, and a forward-thinking vision.